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Classical Music
Janelle Gelfand on the classical music scene


Janelle's pen has taken her to Japan, China, Carnegie Hall, Europe (twice), East and West Coasts, and Florida. In fact, Janelle was the first Enquirer reporter to report from Europe via e-mail -- in 1995.

Janelle began writing for the Cincinnati Enquirer as a stringer in 1991 while writing a Ph.D. dissertation in musicology at the University of Cincinnati College-Conservatory of Music. She joined the Enquirer staff in 1993.

Born and raised in the San Francisco Bay Area, where she graduated from Stanford University, Janelle has lived in Cincinnati for more than 30 years. In her free time, this pianist plays chamber music with her circle of musical friends in Cincinnati.

She covers the Cincinnati Symphony, May Festival and Cincinnati Opera, the Cincinnati Chamber Orchestra, chamber music ensembles, and as many recitals and events at CCM and NKU as possible.

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Monday, December 05, 2005

Ideas for filling Music Hall

"If you feed them, they will come" seems to be the mantra of many orchestras seeking to fill their halls lately. It's working on Thursday nights at the Cincinnati Symphony Orchestra, whose "banquet" concerts bring out a good crowd. But on Fridays, the music just echoes off of all of those empty seats.

OK, so here's an idea. How about Happy Hour Fridays? It's something the Indianapolis Symphony will be trying in January. The theater-cum-Internet cafe will open at 5 p.m., with free food, drinks from a wine bar, Corazon Tequila and Jagermeister, and yes, Internet. A funky pop musician will perform in the lobby.

Then, you can chill out in a one-hour concert of mostly Mozart. The three-concert series will include a show of waltzes and polkas, and another one called "The Beat Goes On: Music of Baby Boomers."

For info, click here.

What are YOUR ideas for getting people to go to the symphony? Let me know!


18 Comments:

at 12/06/2005 01:03:00 PM Anonymous Anonymous said...

This was exactly my idea that I posted a few stories below about the opera.
No offense, but women typically like the finer arts better than men and men typically like food and drinks a little more than women. Combining them together is the perfect idea.
Probably the toughest thing for a woman to do is to convince her man to take her to the orchesta or a like event. The lure of food and drinks would help bring them in and perhaps spark an unknown interest.

 
at 12/06/2005 09:29:00 PM Blogger Janelle Gelfand said...

I agree. I think the worst thing the symphony ever did was to disband the Women's committee, which was 1,000 women all selling subscriptions and dragging their husbands to concerts...

 
at 12/07/2005 03:15:00 AM Anonymous Anonymous said...

hmmm. you know, janelle, i think maybe friday nights are a lost cause. perhaps it's time to re-think those evening concerts and re-schedule friday night programs to a combination of more friday morning ones, coupled with more sunday matinees. i mean, when i've attended sunday afternoon concerts they've seemed to be particularly popular with families -- and with the decline of the arts curriculum in our schools, it's particularly important to build new potential audiences while they are young.

also, for those who may have "safety" issues about music hall at night, mornings and afternoons may be more to their liking.

 
at 12/07/2005 12:22:00 PM Anonymous Anonymous said...

Friday mornings???? Are you serious. No one would go on a Friday morning.
Safety issues??? What are you talking about. You are probably in as much danger at home or work as you would be on a friday night at music hall.

 
at 12/07/2005 12:23:00 PM Anonymous Anonymous said...

Friday mornings???? Are you serious. No one would go on a Friday morning.
Safety issues??? What are you talking about. You are probably in as much danger at home or work as you would be on a friday night at music hall.

 
at 12/09/2005 04:24:00 PM Anonymous Anonymous said...

This comment has been removed by a blog administrator.

 
at 12/09/2005 04:53:00 PM Anonymous Anonymous said...

dear anonymous,

have you ever attended a friday morning concert? you would be surprised how many people do. especially students and elderly people. those concerts are held at 11 am, not at the crack of dawn.

as for "safety" issues, i was referring to perceptions, not particularly realities--although it is still necessary to maintain a sense of being street smart, as everyone should be in any situation.

i think we all realize that the media focuses heavily on crime stories and unfortunatly a lot of that occurs in over-the-rhine. but, for me, that isn't an issue because i know the CSO always has security guards on duty outside the hall and there are also cincinnati police who are quite visible along that block of elm street. regardless of all this, there are still going to be people who have reservations (no pun intended) about going to music hall at night. all i was saying is that for those people in particular, sunday afternoon or friday morning concerts might be a more appealing alternative.

 
at 12/10/2005 07:36:00 PM Blogger Chris Foley said...

For those of you that doubt the wisdom of weekday morning concerts, I refer you to the success of Vancouver's long-running Music in the Morning Series, which usually sells out on subscription. The concerts feature coffee at 10am and a concert at 10:30. Each week's offering runs Tuesday to Friday.

Chris from the Collaborative Piano Blog

 
at 12/10/2005 08:49:00 PM Anonymous Anonymous said...

Fine, we can have them in the morning, but do you realized how drunk people are going to get. If they do a little drinking before and a little during, the next thing you know they are leaving at 2:00 and heading to the bar. I just think that is way too much time to have people drinking. I guess you people (sande and cris) are "experts".

 
at 12/11/2005 05:08:00 AM Anonymous Anonymous said...

dear "anonymous",

and i guess it's safe to say that you are a crackpot.

 
at 12/11/2005 03:53:00 PM Anonymous Anonymous said...

how about programming some music by frank zappa? paavo's brother kristjan was given access to zappa's archives to prepare concerts for australia a couple of years ago and will be doing a concert called "Absolute Zappa" with his group the Absolute Ensemble in italy very soon. i mean, if zappa was good enough for pierre boulez to conduct, i certainly think that paavo might be up for it! :-)

 
at 12/13/2005 10:49:00 AM Anonymous Anonymous said...

sandye - you might want to try and think outside of the box every once in a while.

 
at 12/13/2005 05:50:00 PM Anonymous Anonymous said...

and your best example of that would be...???

 
at 12/13/2005 11:36:00 PM Anonymous Anonymous said...

I might not be the brightest person in the world (I didn't graduate high school) but I work hard on my thoughts. I am not even sure what box you are referring to.

 
at 12/14/2005 09:59:00 AM Blogger Janelle Gelfand said...

Now kids, let's be nice. Remember the task at hand: Ideas for putting bodies in seats at the symphony. Some orchestras are trying giant video screens, cocktail parties, short concerts that include an explanation of Beethoven's Fifth, followed by playing it....

 
at 12/14/2005 10:27:00 AM Anonymous Anonymous said...

and the person posting as "sandye" at 11:36 pm was not me!

 
at 12/14/2005 01:23:00 PM Anonymous Anonymous said...

Now that what I am talking about Janelle, a change of pace.

 
at 12/19/2005 01:59:00 PM Blogger Janelle Gelfand said...

Here's another idea. I just stumbled across an opera column I wrote, in which the company downsized its season, resulting in a higher average attendance. Is it heresy to ask whether the symphony should downsize its 52 concerts to a smaller season? There's clearly too much supply for the demand. With the left-over musician services, they could provide some heavy-duty music education, free to public schools. I emphasize the word free.

 
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