Thinking outside the 19th-century
So, I was reading my "Fountain Square Bulletin" from our friends at 3CDC about construction on Fountain Square (how many of you have eaten at Palomino lately and stared down at the hole in the ground?) and came across this item: "Video Board Coming Into Focus."
Hmm, it says the square reopening will feature a new, state-of-the-art video board similar to the screens at Paul Brown Stadium and Great American Ballpark. It will sit atop the Macy's building, and will feature "an exciting array of arts, cultural and sporting event screenings."
My first impression was: Finally! Too long has Cincinnati left visitors in the dark about the great arts here. It's about time something BIG -- like a big screen on Fountain Square -- touted what's here.
My second thought was, the possibilities are endless. You could beam the symphony straight from Music Hall, perhaps a daytime concert to catch the lunch crowd. (That is, if the Musicians Union would allow it... would once or twice a year be too much to ask?) And if I were really marketing-savvy, I would station people with symphony brochures on the square, selling subscriptions.
Or, you could air an entire opera, straight from Music Hall or CCM. Houston Grand Opera has been doing it since 1995 (well, remember what Mark Twain said about Cincinnati). They call them Plazacasts, big screen simulcasts on a giant screen hung outside of the opera house, free to the public. It's part of an effort to bring opera closer to the community. (Visit www.houstongrandopera.org for info)
Here's something else Houston does: They have something called Multimedia Modular Stage, to present operas at large outdoor venues. The Rock-n-Roll stage system incorporates MTV-style video and projections with opera. Now if the Pops ever did their Concerts in Parks again...
On to Podcasts and cellphones: A small item in Friday's New York Times mentioned that the Met Museum of Art produced its first podcast in October, with Kevin Bacon reading Van Gogh's letters. It made the list of the 100-most listened to podcasts on iTunes, heard by 16,000 people.
And the Brooklyn Museum says visitors can take an audio tour now using their cellphones. You can dial a number, punch in a code and hear about a specific artwork in a show.
Wonder how Cincinnati's performing arts could use that technology?
1 Comments:
Whoa! You are suggesting some really out of the box things for the Symphony in your "Thinking outside the 19th-century" stream of conscious observations.
I'd like to add a few more.
Why not have screens in Music Hall showing the other side of the conductor and activities of the musicians as you would see on a PBS broadcast concert. It works for rock musicians and other forms of entertainment. The cameras could be operated by a single director/operator. Many people will be against it because it violates the "purity" of the concert hall experience. Remember when they stated screening subtitles across the stage for opera it was viewed as the end of western civilization as we knew it? It is universally accepted now and not questioned.
Since union rules prohibit the live broadcast of concerts why not a simulcast on the radio from Music Hall on concert nights with WGUC on-air personalities interviewing people before the concert, play recordings on the radio of what ever the program is during the live concert, interview more people during intermission and after the concert."What do your think....?" "Isn't this a fun experience and way to spend an evening....?" "Are you coming back again with friends?" "What was your favorite part of the program?" A virtual concert if you will with live orchestra lover interviews. Hopefully it would create buzz (which this organization desperately needs) making people want to come down for the real thing!!
The CSO gift shop has quite a number of CD's for sale in the foyer. How about some kiosks with headphones like you see in music and bookstores so people could scan the items they are interested in? Instead of buying one CD they may buy two or three and pass the experience on to their friends.
Here's a non-tech suggestion. How about valet parking for those patrons that find the long walk from the surounding parking lots difficult? If upper and mid-level eating establishments can have it why not the Symphony.
I could go on and on, but I think you get the drift. If classical music as entertainment didn't change we would still have conductors in powdered wigs pounding out the time with a staff for the muscians rather than a baton leading all male orchestras. The powers that be just have to keep taking a fresh look. In the 21st century we have to move faster than glacial speed that's all.
* Our online blogs currently are hosted and operated by a third party, namely, Blogger.com. You are now leaving the Cincinnati.Com website and will be linked to Blogger.com's registration page. The Blogger.com site and its associated services are not controlled by Cincinnati.Com and different terms of use and privacy policy will apply to your use of the Blogger.com site and services.
By proceeding and/or registering with Blogger.com you agree and understand that Cincinnati.Com is not responsible for the Blogger.com site you are about to access or for any service you may use while on the Blogger.com site.
<< Home